the thing he's holding
$DJUNG
ジュンゲルスコグ
everyone knows Punch. nobody talks about what he's holding.
it has a name. it has a cult following. now it has a coin.
$PUNCH is the monkey.
$DJUNG is what he's holding.
the story
Punch is a baby macaque at Ichikawa City Zoo, Japan. his mother abandoned him. the zookeepers raised him by hand.
they moved him in with the other monkeys. he couldn't fit in. they ignored him. he was completely alone.
so the staff gave him a toy to hold onto. a DJUNGELSKOG -- an IKEA orangutan plush.
he grabbed it and never let go. the zoo calls it his "substitute mother."
the zoo itself confirmed it: the Djungelskog is Punch's "substitute mother." not a fan theory. not a narrative. the actual Ichikawa City Zoo said it.
alone in a room full of his own kind. but never without his Djungelskog.
but the toy was already famous
the DJUNGELSKOG wasn't just some random toy. before Punch ever touched it, it already had a cult following of millions.
Wikipedia
has its own page
Know Your Meme
has its own entry
12M+ views
on Chinese social media
5x sales
above IKEA expectations
in China, an entire generation "adopted" Djungelskog as their child. they threw birthday parties, edited fake ultrasound images, and built an entire parenting subculture around a stuffed orangutan from IKEA. 12 million+ views.
scientists literally named a bacteriophage after it. it's on Wikipedia and Know Your Meme. sales were 5x what IKEA expected.
a toy that was already a symbol of comfort for millions just became the only mother an abandoned monkey has ever known.
from IKEA's own product page
DJUNGELSKOG
Pluchen speelgoed, orang-oetan -- 66cm
€14.99
4.8 stars -- 1,385 reviews
IKEA says
"Good at hugging, comforting, and listening."
IKEA says
"Needs a safe home and lots of love."
that's literally what it does for Punch.
he never let go
the image everyone remembers isn't the monkey alone. it's what he's holding. the orange plush. the Djungelskog.
Punch found something to hold onto. so did we.
$DJUNG -- ジュンゲルスコグ
tl;dr
a baby monkey was abandoned. the zoo gave him an IKEA Djungelskog -- a plush that already had its own Wikipedia page, Know Your Meme entry, and 12M+ fans on Chinese social media. he thinks it's his mom. he never let go. $PUNCH is the monkey. $DJUNG is the thing he's holding onto.
tokenomics
1B
total supply
0%
buy/sell tax
LP burned forever
not financial advice. some things you just hold onto.